Business people and marketers are constantly seeking better strategies to enhance their visibility on the internet and enhance the ranking of their websites. According to studies, one of the activities that may be effective in helping businesses attain these goals is posting on Google My Business (GMB). In this article, you will learn how posting on Google My Business is beneficial for SEO strategy and why it is essential for any business to use.

What is Google My Business?

Let’s explore what Google My Business is and how it links to posting to GMB and boosting your SEO.

Google My Business is a service by Google that enables businesses to control how they appear across the search network, including Google Search and Google Maps. Business owners can sign up for a GMB account; companies will gain credibility when they provide information such as the name of the business, its location, telephone number, website, and operational times. You can also upload photos, reply to reviews, and even write updates and promotions on the GMB profile.

What Makes Google My Business Powerful and Essential for Your SEO Strategy?

1. Local Search Rankings

Google My Business is an avenue through which potential consumers can find a business. Local users will perform a search, and for every search query, Google will bring up three results in the “local pack” of the nearest businesses that are closely related to the keyword. This means that the more effectively you optimize your GMB profile for the advanced features, the more likely your business listings are likely to feature in these local packs and, hence, attract added traffic to your storefront.

2. Reliability and Credibility

An optimized GMB profile can give credibility and trust to potential customers. By properly displaying information, responding to reviews, and sharing interesting posts, you illustrate to customers that your business is trustworthy and serious about its internet profile.

3. Direct Communication with Customers

GMB also offers an opportunity to talk directly to potential and existing customers. Comments posted in your GMB profile or unanswered questions already waiting for a reply give you the opportunity to make customers happy and develop relationships with them. Moreover, through the messaging of GMB, you can promptly respond to a client’s inquiries and make an appointment, saving much time.

4. Improvement of Your Target Market

Of course, posting on GMB can also be helpful to get more information on your customers and what they like in terms of content and promotion. This way, you could get insights to your customers’ preferences and precise information on how to engage them.

5. Enhanced Mobile Presence

Mobile optimization is a critical component for a company if they want to make a good first impression with visitors. GMB listings being on the Google Maps and mobile search makes it essential for businesses to maintain a good optimized GMB profile as it helps in the ranking of the company in the mobile search results, hence generating more traffic from mobile device users.

How Your Google My Business Page Can Benefit Your SEO

Having understood that posting on GMB is equally vital for SEO, let us tackle how posting on this platform precisely benefits your search engine rankings.

1. Better Ranking on Local Search Engine

When you post on GMB, you stand to gain a better local search ranking. Given the increased frequency of updating the GMB profile with new posts, pictures, and promotions, the chances of a business or website gaining visibility in overall local search results and local packs are high. This will increase the ways through which clients can locate your firm and, at the same, enhance the general search engine rankings.

2. Better Communication with Your Audience

Another benefit of posting on GMB is it can also enhance the way your audience communicates with you. The GMB profile of your business can provide information to potential customers through various updates, offers, and other relevant messages. Moreover, you can engage in customer service by answering the reviews you receive, which, in turn, can positively affect your business.

3. Enhanced Content for Users

With GMB, you can post announcements and other details about your business, like individual promotions, a particular event, or new products. With the help of such posts, millennial customers can engage with your company, share your posts, and ultimately drive traffic to your website.

4. Enhanced Click Through Rates (CTR)

When a business owner optimizes a GMB post for search, he or she is likely to witness a high click-through rate towards their website. A higher click-through rate may enhance general search engine position since the search engine takes CTR into consideration while ranking the websites.

5. Encouraging Customer Reviews

GMB creates an opportunity for customers to write reviews on your business through GMB. In fact, you can invite customers to review your GMB profile. These reviews can enhance your search engine optimization since search engine mechanisms deem the business with many positive reviews as more credible as well as reputable.

Finally, we can conclude that Google My Business engagement certainly improves SEO efforts. Local SEO increases website traffic, helps to establish business credibility, and thus attracts the customer’s trust. It also allows direct communication with the customers and the sharing of interesting content; all these factors contribute to website traffic and overall search engine rankings. When properly used, GMB offers individuals and businesses the best opportunity to improve their online visibility and increase their number of customers. So, if you’re not making full use of Google My Business optimization, then you need to start right away.

 

 Bill Yeager, Co-Owner of High Point SEO & Marketing in CT, is a leading SEO specialist, Amazon international best-selling author of the book Unleash Your Internal Drive, Facebook public figure, a marketing genius, and an authority in the digital space. He has been personally coached by Tony Robbins, a fire walker and a student of Dan Kennedy, Founder of Magnetic Marketing. Bill has been on several popular podcasts and the news including Sharkpreneur with Kevin Harrington, FOX, NBC, and ABC by way of his Secret Sauce marketing strategies. Bill enjoys fitness, cars, and spending time with his family when not at work.