Lifecycle Marketing: What Is It and Why Is It Important?

Brand awareness has always been the main objective of marketing. In such cases, businesses desire customers to come in and interact with them. The approach of marketing has changed due to increased consumer consciousness and online availability of information. Brand awareness is still significant but not as much as making sales – not even close.

For a business to achieve higher ROI from its marketing investments over time, it needs to be good at turning clients into repeated buyers who also become advocates for the brand. This is what lifecycle marketing means.

What Is Lifecycle Marketing by a Digital Marketing Agency?

From first hearing about your brand to making them into raving brand fans, lifecycle marketing speaks to consumers at every step of their journey. This is what our Digital Marketing Agency CT does best – creates content for that purpose. Buyers need to see different kinds of content as they move through the stages of the buyer’s journey and further into your lead generation sales funnel; from being a prospect, to becoming a lead and finally ending up as a customer.

According to lifecycle marketing, a business’s relationship with a customer doesn’t end with making the sale. It has a lead nurturing strategy that extends long after purchase.

Our aim is to explain what lifecycle marketing is all about and what your objectives should be at each stage. Additionally, we will discuss how customer lifecycle marketing can benefit your business. At the end of this post are examples of campaigns based on lifecycles.

The Six Stages of Lifecycle Marketing by a Digital Marketing Agency

Marketing websites with high levels of trust interpret lifecycle marketing in various ways. At Hubspot, their internet marketing experts break down lifecycle marketing into six stages:

Awareness

This is when your brand and its products or services are first brought to the attention of customers – it’s the top of the conversion funnel. Make a great first impression so that clients will be more open to receiving your messages later in their buyer journey.

Engagement

Once customers are ready to respond to your marketing messages by engaging with your brand, or through Digital Marketing Agency CT, they move into the engagement stage. At this point they might visit your website or look for you on social media.

Subscribing to newsletters and following social media accounts is the simplest form of engagement; using email marketing and social media interaction that builds relationships with clients signals an intention to become more involved.

Evaluation

Guide customers towards places (such as social media accounts, websites, blogs or YouTube channels) where you would like them to form opinions about what you offer. They need information that will help them weigh up the pros and cons of their alternatives so they can make the best purchase decision – in this and the next stage, your lead nurturing strategy is critical.

Purchase

The first three stages were lead nurturing campaigns aiming to get visitors onto checkout pages; purchases are all about paying for orders from a customer’s perspective, therefore ensuring that payment methods are secure easy reliable seamless seller-buyer relationship fostering good while cumbersome unnecessary process discouraging first-time may return buyers.

Deliver and Support

After making their initial purchase customers will drop out of most marketing cycles; if you want people who keep coming back for more than just what they found at end of lead generation sales funnel then keep reading!

At this stage try customer advocacy which means putting needs before wants i.e., taking care tirelessly until they whine no more 🙂 Yes indeed when one advocates adequately timely reliably supporting them becomes second nature so meet or exceed expectations always because trust building campaigns never end with these guys – hire a Digital Marketing Agency CT?

Loyalty and Advocacy

When customers are happy with what they have received from you, they will spread the word about your brand to their friends and family. This is also when people may become devoted purchasers who continue buying items from your store on regular basis while helping other individuals become aware of you.

A Cycle, Not A One-And-Done Campaign by a Digital Marketing Agency

Lifecycle marketing does not follow a straight line. It’s worth noting that it does not end even though there is a starting point (Awareness stage). Instead, it goes in circles. This means that if you continue with the marketing lifecycle, your business will achieve sustainable growth over time.

Customer Lifecycle Marketing Benefits

To close deals and generate sales, it is necessary to spend on lead nurturing campaigns. This means that if you want success in the long term, then you must establish relationships with clients over a long period of time. The benefits of successful lifecycle marketing campaigns for your business include:

• Optimizes marketing return on investment by matching your tactics with customer journey.
• Improves customer service and increases customer retention.
• Enhances brand image.
• Builds lasting relationships with customers.
• Increases customer lifetime value (CLV) which is a metric used to measure how much money one client brings into an organization during their entire association with them.
• Acquiring new buyers can be more costly than retaining old ones leading to cost savings.
• Also, time is saved due to the same reason as above.

Knowing what hurts the market and how they can be helped will enable you serve them better. You will therefore provide higher quality goods and services for your consumers out of appreciation from clients’ comments.

Lead Nurturing Campaign Examples

Here are some tips and strategies for different stages of customer lifecycle marketing:

Awareness

For your lead nurturing campaigns, refine your buyer personas.

• Conduct keyword research. Pay a Digital Marketing Agency CT to find out which words, phrases and terms your target audience uses most often when searching online for related subjects.
• Invest in online ads. Then insert the findings from your keyword research into the ads you will be running on search engines, social media and third-party websites. With the help of professional content writers, a Digital Marketing Agency CT can create ads that convert well.
• If your target market can be reached offline, invest in offline advertising. Use tarpaulin banners on billboards along the main street of your town or digital screens at the local mall. Visibility is key for businesses serving local customers.
• Collaborate with influencers in your niche. Influencer marketing can help you do better with promoting.

Engagement

On your landing pages, make sure to provide short and sweet information about what you offer.

• Create content for marketing and informational purposes. Explain how to use a product or service through videos that can be posted on websites or shared on social media where they will remain the most viewed. Besides this fact, more than four-fifths of advertisers said that dwell time, lead generation, and sales are boosted by clips. Blogs and guides should be written answering specific questions asked by customers every day.
• Ensure that you are visible in places where your potential clients are likely to frequent. If it happens to be Twitter, Facebook or Instagram, please keep an active presence there. Also, if many people use LinkedIn update it with details concerning your enterprise.
• Find out from Digital Marketing Agency CT which types of content your target audience interacts with most frequently. Some digital marketers specialize in one industry or niche because they have spent years studying it; therefore, leveraging their expertise would enable you to move people who are ready to buy now into the top of your lead-generation sales funnel faster than ever before.

Evaluation

• Give a free trial if possible or satisfaction guarantee. These promotions can help new customers have faith in what you are selling.
• Ensure that the information about pricing on your website and other online outlets is correct.
• On the product pages, include testimonials from clients. Ask them which feature they liked most so that they leave comprehensive reviews; this builds trust with other buyers.
• Consider seeking advice from a CT Digital Marketing Agency on how to improve conversion rates for social media platforms as well as eCommerce websites. Find out what makes people click through more often when faced with your onsite content so that you can grow following numbers for calls-to-action (CTAs) made by users. Work together with CRO specialists who will aid in boosting conversions sales volumes achieved by such sites.

Purchase

• Offer a variety of options for payment. Electronic banking and payment services are widely used by customers in this technological era. To simplify payments, make use of internet-based payment methods that are most frequently employed by your potential users such as credit card processing gateways, PayPal and Cash App.
• You can include shoppable content on your website or in your social media posts. The customer’s buying process becomes shorter with shoppable content which leads to impulse buying.

Deliver and Support

• If possible, offer free or lifetime customer support.
• Offer customer service hotlines, live chat, and private messaging on social media platforms.
• Create an FAQ page that addresses common questions.
• In forums, provide detailed responses to inquiries or troubleshooting issues not covered by FAQs. A forum can be used to respond to less popular concerns without making the FAQ section too bulky.

Loyalty and Advocacy

• Design a loyalty program or reward system that will make customers come back.
• Give the customer the right of first refusal.
• Incentivize them to write reviews by giving them something the first time they do so, which will turn these individuals into brand ambassadors who won’t take long before they post their thoughts about you somewhere else.
• When a product is added to one’s shopping basket, show them items that complement it.
• Subscribers of email newsletters should be given exclusive deals and discounts.

Conversion Rate Optimization Experts: Do You Need Them From a Digital Marketing Agency?

Marketing campaigns that promote customer loyalty and trust are a natural outcome of customer advocacy. Sometimes, when you’re trying to generate leads and sales, it’s hard to look at things from your customers’ perspective. Conversion rate and optimization rate experts can help you keep their goals in mind.

Conversion rate optimization (CRO) experts determine how to increase your call-to-action conversion rates. This may involve changing the font or color of your CTA button, or even asking different questions on a submission form. They also assist you in naturally guiding people through your marketing lifecycle so they become leads more willingly – which is important for lead nurturing too! Therefore, CRO helps foster long-term client relationships.

You need marketing for any successful business; but if it’s not effective why bother? You have got to spend money on ads etc., so make sure they work!

The most cost-effective type of long-term marketing is lifecycle-based approaches. Bringing new customers in is expensive compared with getting repeat purchases from existing ones – plus cultivating trust among them creates brand advocates too!

For details on implementing a full marketing lifecycle contact us! High Point SEO & Marketing, the expert Digital Marketing Agency CT.

 

 

Hayley Canfield, Owner of High Point SEO & Marketing in CT