How to Use Chatbots for SEO
Introduction
Conversational assistance is one of the most common features that can be found on most websites and mobile applications today, and it is in the form of chatbots. Although chatbots are very useful for enhancing the user experience, it is important to note that they can also be handy for SEO. In this article, we will explain how it is possible to use chatbots to further enhance your website’s SEO.
SEO Will Provide Users With What They Are Looking For
Another fundamental and basic principle of SEO is to provide users with relevant and quality information. The same can be said for the content created by chatbots and for the content created by the users themselves. Well-designed chatbots that provide helpful information related to a company’s offerings can help:
– Make visitors spend more time on your site, which determines the ranking
– Provide answers to the questions that users may be looking for to reduce bounce rates
– Faster and more efficient to index your pages with this tool than with other similar tools
– Use the answers to long-tail keywords that may not have web pages on the website
For example, an e-commerce site can have a chatbot that engages the user and suggests products to them to avoid the user getting bored. A chatbot for a software company could recommend products, their price, and compatibility – all helpful for users and search engines.
Optimize Chatbot Conversations
As a result of conversational interfaces, there are new possibilities for SEO optimization.
When designing chatbot conversations:
– Identify topics, issues, and terms that interest customers and may be sensitive.
– Make sure that the chatbot gives clear answers that correspond to the question’s intentions.
– Schedule the conversations to address related questions in a sequential manner.
– Add keyword matching to the replies of the chatbot.
– Ensure that chatbot transcripts are indexed by search engines.
Improving the ability of chatbots to answer frequently asked customer questions in a manner that is SEO-friendly will bring in more users naturally.
Provide Structured Data for Chatbots
The structured data that are often employed in chatbot conversations include offer, event, product, etc. When these are provided in schema markup, it becomes easier for the search engines to understand the content.
Relevant schema types for chatbots include:
– To tag frequently asked question/answers, we use FAQ Page
– QA page for question/answer sets
– Conversation article to explain how dialog changes
By markup chatbot conversations with schema, the structured data rises to the top, so people can find answers more quickly.
Create Unique New Long-Tail Keyword Suggestions
Regarding the information search utility, long-tail queries, which contain three or more words, are best handled by chatbots. They can process any possible combinations of queries within their scope.
SEOs should review chatbot logs to identify new long-tail keywords that customers search for but do not have a page for on the site. Including such keywords in content increases the possibility of tapping into organic traffic.
For instance, if chatbot logs contain several users using the query, “Do your software integrations support single sign-on?” then the phrase, “single sign-on software integrations” can be the new targeted keyword.
Link Building Opportunities
Creative SEOs can also leverage chatbots for link building by having them provide value to earn backlinks:
– Post your chatbot XML feeds to enable others to utilize them
– Provide good third-party APIs and widgets
– This way, guest blogging can incorporate your chatbot for extra benefits
Having niche websites place your chatbot within their site or linking to it has a twofold benefit – users receive instant value, while your site garners backlinks.
Analytics Insights
The chatbot is rich in analytics about the customer’s needs, questions, and concerns.
SEOs should regularly analyze chatbot interaction data to identify the following:
– Content gaps arising from unanswered questions
– Chances to revise existing material
– New keyword targets
– How to improve the flow of the chatbot better
There is a high possibility of gaining search visibility for this type of analytical content aimed at boosting organic results.
Conclusion
At first glance, you might not even know that chatbots and SEO are related. However, the intelligent incorporation of the mentioned chatbots into your website and content marketing approach will increase organic traffic and conversions. From content creation to link building and analytics, chatbots can open up exciting opportunities for SEO. This article provides you with some ideas regarding the use of chatbots to enhance search rankings and traffic.
Bill Yeager, Co-Owner of High Point SEO & Marketing in CT
