What to Include on the Contact Page for Website SEO
Every business’s or entity’s website should always include contact pages because they are the door through which customers reach out. Besides being one of the informational web pages, a contact page is also an essential component in SEO. By having a well-designed contact page, there is a higher chance of increasing traffic, and improving the ranking and visibility of a website on search engines. In this article, we will look at what should be put on the contact page in accordance with SEO.
SEO-Friendly URL
The URL name is the first essential feature to be brought to the contact page concerning SEO optimization. The URL must contain keywords, be easy to understand, and be concise and brief. For instance, do not use your URL in the format www.yoursite.com/?p=789. Instead, it should be www.yoursite.com/contact-us or www.yoursite.com/contact. This format helps search engine crawlers look for the page quickly, thus improving the quality of user experience.
Meta Tags and Descriptions
Every page should contain meta tags and a description; your contact page should include both. The title tag should be the website name and the keywords related to the site; the meta description should be the “Contact Us” page description. This information appears on the search engine results pages. It assists users in determining whether to go to your website or not.
Use of Relevant Keywords
Often, many people underestimate the importance of using keywords while creating content for their contact page; however, it can significantly improve your rank. Find out your business keywords and incorporate them into headings, subheadings, and content. However, keyword density is destructive to your SEO, and you should not overuse it. The keywords should be informative and stimulating, and when it comes to content, you should wisely include them.
Headings and Subheadings
Appropriate use of headings and subheadings is important when it’s about the “Contact Us” page; it helps the search engine decide about the importance of the content of the page as well. Use H1 as the main heading, H2 for the subtopic and H3 for further subtopics. This assists in the division of material into smaller portions of information and helps users, including search engines, to find their way to the page faster.
Contact Form
Every contact page should have an enticing contact form. Make sure that the layout and fields are simple and do not incorporate any unneeded information. Use a captcha to minimize the number of spam inquiries and indicate the kind of inquiry to be made. Also, make sure that visible submit buttons are correctly labeled.
Correct Use of Alt Tags
Alt tags or the details written in alt are important from accessibility and SEO perspectives. Make sure the alt tags of any pictures you have on your contact page contain each of these keywords; if you have implemented photographs and they are relevant, make sure to use friendly and concise language.
Social Media Links
The presence of social media links can help raise interest and improve site popularity. Provide social media icons and make sure to invite your audience to like and follow your company’s social media page. This could increase the popularity of the website, and hence, increase traffic towards your website.
SSL Certificate
An SSL certificate is mandatory on any contact page because, with it, all data filled in the contact form will be received and processed securely. Google also prefers websites with SSL certificates, so having one will definitely enhance your SEO.
Call-to-Action (CTA)
CTA is essential in order to attract the user and make them a client or a customer. Be sure your contact page has a prominent CTA that leads to another action you want the user to take – for instance, get a quote, subscribe to a newsletter, or book an appointment.
Page Loading Speed
It’s important to work on the page loading speed for SEO by doing the following:
- a. Reduce or minimize the image size on your page
- b. Reduce the number of HTTP requests used on your page
- c. Use a CDN to minimize the page server response time
Optimizing a contact page can help a website greatly in terms of SEO, and it can positively affect overall performance. After using the tips above, you will be able to create a solid contact page that your users will love and that Google will be able to find easily. Remember to validate and customize the content of the contact page from time to time.
Bill Yeager, Co-Owner of High Point SEO & Marketing in CT
