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Beginner Guide for SEO in CT

by Hayley Canfield October 14, 2022
Beginner Guide for SEO in CT

There are countless helpful resources on the internet. But you have to wade through them and determine which are truly educational rather than time-wasting. One such resource is Google’s Search Engine Optimization Starter Guide, a fantastic free resource that can actually teach you something. Use our short primer below to help you decide if it’s worth your while.

Guide For Anyone Looking For SEO in Connecticut

According to the Google Beginner SEO Guide, “if you own, manage, monetize or promote online content via Google Search” this guide is for you. It’s a great description because there are so many different ways that can be interpreted. So, we put together a bullet list that you can scan through and see if any of these resonate with you.

  • Business owners in CT
  • Website designers in CT
  • SEO experts in CT
  • People who love SEO in CT

It seems like a short list but it really does cover most people who would find this guide useful. A Connecticut business owner could be anything from a hair stylist/salon to a vet clinic to a full-service digital marketing agency like High Point SEO & Marketing in CT.

What This Guide for SEO in CT Covers

The Google Beginner SEO Guide is composed of twelve sections that provide different information. Whether you’re just starting out in business, or have been doing it for years but want to improve your SEO skills, this guide is for you. In addition to introducing and explaining many concepts, the Google Beginner SEO Guide also contains information on:

  1. Glossary: If you don’t know anything about search engine optimization (SEO), then you probably won’t know some of the words used in this guide.
  2. Is your site in CT on Google?: A guide that will help you figure out if your website is visible on Google or not – and if it isn’t, why not?
  3. Getting your CT site on Google: How to get your website listed with Google.
  4. Finding an SEO expert in CT: What an SEO expert can do for your website’s visibility in search engines and links to further information from Google and others about what they should be able to tell you; also includes a link back into their webmaster guidelines.
  5. Helping Google and visitors understand your content: How to title pages correctly, use meta tags effectively, and avoid common mistakes that might confuse both search engines like Google as well as users looking at them too closely.
  6. Managing your CT website’s appearance in Google’s search & SEO results: Examples of how different sites organize their navigation structures around categories or other topics relevant to specific industries; tools such as sitemaps can help ensure these are displayed correctly within search engine results pages (SERPs).
  7. Optimizing your content for best SEO in CT: Keeping customers engaged by producing fresh trustworthy content that they find interesting or useful.
  8. Optimizing images for best SEO in CT: Using HTML correctly when embedding images into webpages so that crawling bots can easily understand what those images represent on a given page.
  9. Mobile-friendly importance: How can you make your site mobile-friendly in this day and age where most users are on their phones rather than a desktop?
  10. Promoting your website for best SEO in CT: Paid search campaigns and local listings – both of which can help promote links back into certain sections or pages contained within a larger website structure.
  11. Analyzing performance: As someone who does SEO professionally, it’s important that you know how well your site is performing so that improvements can be made where necessary. This section will walk through some ways to track and analyze the performance of your website, including what metrics might be worth paying attention to at different stages during its lifespan.
  12. Appendix: All referenced links throughout the guide can be found here.

It might look like a lot of information, but the guide layout lets you go to what you need to know fast if you know where you’re struggling and skip the parts you already know. So, here’s a bullet-point summary of what the Google Beginner SEO Guide covers, for wherever in Connecticut SEO help would be most useful!

 

Hayley SEO CT Hayley Canfield, Owner of High Point SEO & Marketing in CT