What are Managed SEO Services?
Search Engine Optimization (SEO) is a technique of optimizing websites for better ranking on search engine result pages. The aim is to make your website rank as high as possible when people search for keywords that relate to your business. This helps put more organic traffic and customers through your door.
How Do Managed SEO Services Work?
With managed SEO services, you employ the services of an SEO agency or consultant to do the work on your behalf.
This typically involves:
Initial SEO Audit and Strategy
The SEO provider is going to review the website in a comprehensive manner and then determine some of the changes that are necessary for optimization.
This includes things like:
– Site architecture and technical SEO issues
– Issues with on-page optimization
– Disruptions in the off-page factors, such as backlinks
They will then explain how the company can help you improve your ranking. This is an SEO plan and strategy specific to your site and objectives.
Ongoing Optimization and Management
It is important to note that the SEO company performs the optimization and maintenance in a continuous manner.
This includes tasks like:
– Optimizing page loading time and website security
– Developing new content that is relevant to the specific target keywords
– Establishing links on other sites and ensuring they are high-quality
– Ranking tracking and analysis to improve the approach
They manage the routine SEO tasks but also offer reporting and analytics to the client.
Customizing the Approach for Your Goals
The variety of the services offered by managed SEO providers depends on the desired objectives. For example, the strategy would be different if the aim is to achieve rank #1 for a highly commercial keyword versus promoting blog traffic.
It influences the techniques in terms of the target keywords, location, industry, and other aspects.
Key Benefits of Managed SEO Services
There are a few core reasons companies turn to managed SEO providers:
Availability of SEO Specialists and Tools
The best SEO companies have dedicated staff that focus on the changes made to the algorithms and strategies. They have access to better tools and data to improve the efficiency of their approach. This level of expertise is one that an in-house marketer cannot quickly achieve.
Reduces the Time and Money You Spend
SEO is not a one-time process; it is something that you need to continue consistently. Instead, handing it off to a managed provider lets your team focus on the core business activities.
Heavier Customer Traffic and Increased Revenues
Market-leading SEO consultants have better plans and contacts to achieve quicker rankings and traffic. This means getting a better ROI in a shorter period, as opposed to a do-it-yourself approach that may not be as effective.
Continuity and Risk Management
When you have an SEO partner, you will not need to worry about new changes that Google has in its algorithm. They bear responsibility for keeping current with the most effective practices. This helps reduce the risks involved and, at the same time, ensures the site is easily noticed.
Key SEO Deliverables to Expect
But what should an SEO company expect to deliver as part of the managed services?
Some of the core monthly deliverables include:
– Rank reports for a target keyword list
– Traffic analysis and source division
– Number of links built and other growth indicators
– Ongoing content optimization
– Technical/on-page optimization updates
– Important notes about Google algorithm updates
The SEO partner will also employ strategy calls and offer real-time customer portal access for status updates.
Finding the Right SEO Provider for Managed Services
There are many SEO agencies out there, and it is not a secret that they are not equal.
Here are some tips for finding one that offers premium managed services:
– Check the results achieved for real clients. Request samples of clients that have been ranked for competitive terms similar to yours.
– Ask how they adhere to best practices. The SEO partner should be as gimmick-free as possible, with no manipulative strategies applied.
– Require detailed reporting. Their long-term strategy should be data-driven to optimize ROI.
– Look for affirmative strategic suggestions. Your SEO partner should offer suggestions for optimization and ensure your site is not violating Google’s Webmaster Guidelines.
-Know your target market. Be sure to find SEO providers who have been dealing with your kind of business, geographic location, and target demographic.
In the contemporary web environment, having the support of a reliable SEO company for managed services plays a crucial role. You get organic growth, visibility, and profits as an experienced consultant deals with the most challenging work involved.
Bill Yeager, Co-Owner of High Point SEO & Marketing in CT
